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Hood Design

Shepherd Kaplan LLC

Financial services branding

Identity for the investment advisors Shepherd Kaplan LLC. The graphic identity for Shepherd Kaplan communicates transparency and financial security. Though contemporary in design most of the firm's identity and print collateral are engraved in two colors of blue.

The tactile texture of the engraving recall stock certificates. Printed color transparencies printed on translucent polymer film reinforce transparency of information.